CUER has been working with Innovation Design Engineering (IDE) MA students at the Royal College of Art (RCA) and renowned designer Ross Lovegrove. The work produced through the collaboration includes design of the seat for the new car, a scale model of Bethany (pictured) and our Bethany minisite.
The excitement at completing the car way ahead of schedule quickly waned as team members realised that they'd forgotten to change the scales on all the drawings.
The CUER team had initially called upon the RCA students’ expertise in CAD modeling and concept design during the development phase of the new car, and now, part-way through manufacture, CUER is benefiting from the RCA students’ knowledge of composite materials and practical skills, whilst Lovegrove Studio has given a professional touch to CUER’s designs and produced the beautiful renders of Bethany.
In recognition of the work undertaken by the RCA students and Lovegrove Studio as specialist advisors to the CUER team, IDE and Lovegrove logos will appear on Bethany. Huge thanks to Sarat Babu, Ross Atkins, Chris Holden and Andy Brand at the RCA, as well as Ross Lovegrove and Pierre Jusselme at Lovegrove Studio.
- Anthony
